nice Flash and YouTube combination

I just caught this nice site http://www.innovate-or-die.com/ about some awards about innovation. What I like was the way they had tied flash in with youtube using a pop up. It seems a good way of using social media content and getting views up on the videos so that they become popular and then more viral thus spreading your message.

I did feel a little frustrated that I could not comment on the video in the normal way on youtube and there seem no way of actually getting to the video page on youtube to do this.

But nice implementation.

I went to review BMW but it was broken

I just went to have a look at http://www.1off.com/ BMWs new campaign site for their 1 series. I am interested in the project as it sounds like a lofty plan. They are trying to create a destination site where people go and see their city and in the process find their local BMW dealer. My problem with the idea is that by doing this they are having to compete with some pretty big sites for the traffic. They are up against sites that review cities as their primary focus and so it is going to be difficult to better this.

Maybe it would have been better to partner with a company who own the city review sites and have a BMW one series feature in here. However I went to the site and it was not working so I cannot really comment.

I did note that Donna Air was involved somehow?

I did note that the site does not validate as HTML and therefore is not that clean in different browsers and it fails some basic checks on the WCAG list. Pay attention Mr BMW

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google,
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search engine marketing
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Ask’s Online Campaign

I just caught ASK’s online campaign. Well one of the online flash adverts anyway. See image above. The next screen says ‘The other search engine’ but I think something like ‘There as whole other world out there’. This would point at the fact that Google is a filter and will only show you the results that the algorithm puts up. People who need to know the latest info should be made to think how that filter is affecting them and this advert is almost there.

Ask is also doing a TV ad and I have caught it a couple of times but I cannot remember what it is about. However I do remember it was about ASK so it is good for getting the brand back in my mind. Will I be using ASK, maybe as I used to use it and now I do not……..

WEFAIL

If you are looking for a little lilght relief then you should check out the work of WEFAIL. Flash designers Jordan Stone and Martin Hughes have been doing quirky design for a while now and have some interesting clients. This is a purely Artistic piece that has no marketing in the mix and I guess they wanted to show off. It is much better than most of the stuff you see in ART galleries that are dubber interactive art.

http://www.wefail.com/

The Tate’s Site

I think the Tate’s website is a good use of Web 2.0.  The site provides videos of artists talking about different parts of the exhibition.  This is so much better than a static website and you can see people who are passionate about the art.  I find that some art leaves me cold unless I know about the artist and what they are trying to get across so therefore I find going on a tour much better.  Seeing the videos before or after a visit allows you to take that tour once you interest is peeked.  You can also leave the ‘tour’ at any time and not offend the guide.

I think web 2.0 comes into its own when the solution to a problem is very simple.  In this case it is showing videos.  A website like the Tate will have a fairly large traffic just from people interested in the brand, but how could they encourage more visitors.  I would put the video’s on youtube and then have a link of the tate website appear at the end of the film to show people where they can find out more.  Or maybe even so them a map so they can see where they have to go the visit.  Youtube would self promote the vids as they are good content.  Also I would envourage people who actually visit the museum to go online to the website after by giving them a code to enter on the website to win a book on their favourite artist.  Thus capturing interest and data and openning up a relationship.

Visa Campaign relaxes me

It seems like everyone and everything around me is completely manic.  Today is the first day I have had time to look at other people’s work let alone write in this blog.  Apologies if you read my ramblings.  Anyway I am going to keep going because I enjoy doing this.

I caught the Visa campaign and thought I would mention it becuase it hit home.  It is nice and simple and relaxing and this is well appreciated.

It is a good piece of Digital Marketing because it enhances their brand by associating it with luxurious tangible experiences.  Where as the actual tangible benefits of one credit card to another is pretty slim, so the cards compete completely on branding.

http://www.visasignatureliving.com/

Not viral enough for Virgin but a nice try

I quite like the Virgin dance styled online piece.  You basically keep clicking yes and therefore keep seeing more exciting things. This one I am writting about has a dancer changing from more traditional forms of dance ballet, contemporary to fire poise etc.  I liked the fire poise more than the final crotch grinding bit.  Although she coud have been better with the poise.

As a marketing piece I think this format has legs where the user keeps pressing yes to see more but I think another subject would be better.  Perhaps a dinner party where the guests get increasingly interesting.  They start off formal and then at the end they are all in a scene from Eyes Wide Shut.

http://www.freshfootwork.com/